THE CREATORVERSE: Navigate the Next Chapter of Social Media Discover how your business can harness the rising influence of creator marketing. With the rise of the creator economy, established platforms and emerging online communities are shifting the dynamic for brands competing to capture consumer attention. As consumers embrace this shift toward a more open landscape...
Why Every Brand Needs Proactive Crisis Management: Is Your Reputation at Risk? Successful communicators take a proactive approach to protecting their brands’ reputations and minimize the impact of a potential crisis. But how can you foresee a threat? Advanced AI technology can be used to anticipate and prevent crises, leverage data insights, and develop effective...
Leveraging AI Throughout the Customer Journey: Reimagine CX People want brands to know who they are, what they need and why they need it—sometimes even before they do. How can you deliver these highly nuanced, personalized experiences? With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with evolving customer preferences,...
Do You Have a Mid-Funnel Content Strategy? Conversions Don’t Happen in a Vacuum The mid-funnel isn’t typically associated with lower-funnel outcomes like sales. But conversions don’t happen in a vacuum, and smart content marketers know how to use the most critical part of the customer journey to their advantage. By optimizing your mid-funnel content efforts...
Supercharge Your Targeting With Digital, In-Store and AI: The Key for Omnichannel Success The digital divide, retail media networks and connected TV will all have a major impact on how CPG brands reach and engage with consumers in 2024. To supercharge your efforts, you’ll need the combined powers of digital, in-store and AI. Employed together,...
The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI Personalized customer experiences have become a key differentiator for businesses aiming to drive growth and ensure a strong return on investment. But do marketers have the right tools to achieve their goals of improving customer experience, increasing engagement, and boosting brand preference and loyalty?...
Measure the Actual Value of Your Influencer Campaigns Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales New platforms, changing algorithms and an ever-evolving landscape make it increasingly difficult to track and quantify the performance of influencer campaigns. As ROI continues to be a primary challenge, it’s important to find...
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